I teach three original elective courses to MBA students and executives. Here is a note on the three courses. Reach out to me if you are interested in either of the two courses – as an educator developing a similar course for your students, or as a manager interested in collaborating with me.

The CMO’s Playbook continues to build and test views and questions related to better strategic decision making in marketing. The work derives from my MBA classroom as well as conversations with marketing heads of companies, and is based on a popular multi-session simulation that sees high student engagement. The page also describes my experiences and some feedback on teaching The CMO’s Playbook.

Marketing Meets Technology explores how technology has changed marketing as we know it. Marketers need to go beyond digital marketing (which is a form of marketing communication) to focus on marketing as a way of enabling the digital customer. The digital customer’s life has becomes a series of device-mediated CXs and the marketer’s role is to place the brand and the product within this stream of CXs.

Marketing in Startups is a course that students and I undertake along the marketing pathway of startups. No two startups have the same marketing journey, but some similarities can be identified. The course breaks down the journey into three stages – building, selling, and scaling – and then lets students figure out how it is done and how it can be done.