To start with, a quick note to my readers on the two very similar posts (now hidden) that preceded this post. Those were the side effects of being a researcher in marketing. I wanted to check consumer reactions to reading an article on a mobile screen. In any case, here goes the next post, on the “mobile generation”, an entire generation of youngsters who have grown up on mobile phones.
This generation is fast with the fingers: swiping on a touchscreen is the skill to aspire to, rather than typing on a keyboard, just as typing on a keyboard was once the skill to aspire to instead of typing on a typewriter. Indeed, this post is being written (written?!) on a smartphone where the screen tells me that I have reached 127 words and “where” was swiped as “welfare” by mistake. Deliberately or not, my paragraphs are shorter as I swipe because I feel the need to divide the content on the screen for ease of reading, forgetting that the reading might happen on any kind of screen.
Marketing, Real and Ideal 