I teach two original elective courses to MBA students and executives. Here is a note on the two courses. Reach out to me if you are interested in either of the two courses – as an educator developing a similar course for your students, or as a practitioner interested in collaborating with me.

Marketing Strategy for the Digital World explains how marketers need to go beyond digital marketing (which is a form of marketing communication) to focus marketing as a way of enabling the digital customer. It brings in a consumer psychology perspective into marketing in the digital world, develops an integrated notion of the digital customer, and examines how martech can enhance the digital customer’s life. The course was earlier taught as The Digital Customer, and focused on the customer as a digital being.

The CMO’s Playbook continues to collect and test views and questions related to better strategic decision making in marketing. The work derives from my MBA classroom as well as conversations with marketing heads of companies, and is based on a popular multi-session simulation that sees high student engagement. Read more in my article here.