As the new academic year rises on the horizon, I thought about the cases (in Marketing) that I have taught in past few years and listed the top ten. My best teaching experiences – taking into account the best learning experiences of my students – took place while teaching these cases.

The list is slightly inclined towards marketing strategy, and does not include the good old work-your-way-through-it numerical analysis cases as these are required but do become somewhat boring at times. I have listed only the interesting cases, which really connect with students and sometimes even divide the class!

Most of these cases can be taught across programs and years (perhaps a few are not suitable for the first-year basic marketing course, and many are unsuitable for undergraduate courses) with a little flexibility, creativity, and improvisation from the faculty. Then again, you can’t have a course of just these cases – these are best consumed as the laddus in a diet that otherwise consists of good old dal-chawal-roti-subzi, in my view.