Since 2016, I have been conducting research on gold and gold jewellery in India. First under the aegis of the India Gold Policy Centre (IGPC) at the Indian Institute of Management Ahmedabad, and later, more independent work with a series of collaborators. Here is an overview of the work, much of which uses multi-method empirical approaches.

2026 Retailer interviews and consumer survey based research to discover customer value of process accreditation of gold jewellery retailers as part of consulting project for Indian Association for Gold Excellence and Standards, summary available on pages 18-19 of IAGES newsletter Samvaad Volume 2, August 2026 at https://iages.com/newsletter.

2026 Consumer interviews and survey based research on revisiting the consumer psychology of gold, in the context of an industry in flux, presentation available at https://www.iima.ac.in/sites/default/files/2026-06/Prof.%20Priya%20Narayanan.pdf with Aishi M. Singh, funded by IIM Kozhikode.

2025 Large scale secondary research based classification and market orientation of gold jewellery retailers, presentation slides available at https://www.iima.ac.in/sites/default/files/2025-03/Priya%20Narayanan.pdf supported by Abdullah Shahad M.

2024 Gold jewellery customer and retailer interview based study on pricing and making charges, working paper available at https://www.iima.ac.in/sites/default/files/2024-06/Repositioning%20Making%20Charges%202024%20-%20Priya%20Narayanan.pdf with Chhavi Baghel.

2024 Survey based study on gold monetization, working paper available at https://www.iima.ac.in/sites/default/files/2024-06/2024%20Not%20All%20Gold%20Glitters%20the%20Same%20-%20Priya%20Narayanan.pdf funded by IGPC at IIM Ahmedabad.

2020 Survey, interview, and econometrics based study on gold monetization, published in the peer-reviewed journal Resources Policy at https://www.sciencedirect.com/science/article/pii/S0301420719305501 with Balagopal Gopalakrishnan and Arvind Sahay, funded by IGPC at IIM Ahmedabad.